[Download] "Nine Dragon Theme Park: Marketing Strategy in China (Cases) (Case Study)" by Journal of the International Academy for Case Studies * eBook PDF Kindle ePub Free
eBook details
- Title: Nine Dragon Theme Park: Marketing Strategy in China (Cases) (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2008
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 268 KB
Description
CASE DESCRIPTION The primary subject matter of this case concerns the destination marketing strategies used for a Chinese amusement theme park. The case follows the theme park from its inception and discovers how the changing tourism environment in China affected the success of the theme park.
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